7 Best Social Media Marketing Tools for SaaS Business in 2024

Software as a Service, often known as SaaS, is the largest cloud market segment, with $98.9 billion in revenue in 2020. Undoubtedly, SaaS businesses are becoming increasingly popular, but this also means that businesses must come up with fresh, inventive ways to market their services to stand out from the crowd.

With 3.5 billion active social media users globally, utilizing social media for SaaS can be a potent strategy for expanding your company and connecting with potential clients online.

Source- Kalungi

What are Social Media Marketing Tools?

Social media marketing tools are software applications or platforms designed to assist businesses and marketers in managing, analyzing, and optimizing their social media marketing efforts. These tools offer a range of functionalities to help businesses effectively engage with their audience, create and schedule content, monitor social media activity, analyze performance metrics, and streamline advertising campaigns across various social media platforms.

Why Use Social Media for SaaS? 

Potential SaaS consumers investigate, look for suggestions, and view demonstration videos. At first glance, leveraging social media platforms to promote SaaS businesses doesn’t seem ideal because selling SaaS is more complicated than selling real things.

Despite popular belief, there are numerous benefits to using social media for SaaS:

• Your potential clients are present on social media. Millennials between 23 and 38 have emerged as the most influential consumers in history. Millennials are active social media users and ready to find products and services on social media platforms because they make up the largest demographic of social media users: women and men between the ages of 24 and 35.

• Social media users desire to contact companies. According to recent data, 74% of social media users follow at least one business, and 1 in 3 people contact brands or businesses on social media for customer support. In the United States, 85% of consumers use social media. Customers are content to engage with brands on social media.

• It’s a marketing strategy that is both affordable and effective. Modern consumers use ad blockers because they are inundated with advertisements online. Customers frequently use social media platforms like Facebook, Instagram, and Twitter, and they also find brand content and follow influencers, giving SaaS companies a chance to market their products without investing a lot of money.

• Advertising your SaaS firm involves numerous industry-specific elements. Given the potential of social media for business growth, it’s not surprising that most platforms provide features that make it easier for businesses and customers to engage with one another. Many features, including shoppable posts and clickable links, assist SaaS companies in in-app product and service promotion.

The 7 Best Social Media Marketing Tools for SaaS

1. Crello

Regardless of the social media platform you choose to use to grow your SaaS business, you must create social media photos to get the audience’s attention. 65% of the population are visual learners and pay close attention to visually appealing social media feeds. It’s easy for non-designers to create images thanks to the free graphic design tool Crello. With more than 20,000 ready-to-use templates and access to a photo stock collection provided by this company, you may design images that correspond to the identity and aesthetic of your brand. Additionally, you may edit your images by dragging and dropping your graphics, brand logos, and fonts onto them. Whether you want to develop social media images, adverts, or content, Crello is here to make this process easier for you.

Pros

• Several templates

• Excellent backgrounds and animations

• The cost is lower than other prices.

Cons

• The video library might be improved.

• There is no connectivity with free image-sharing platforms like Pixabay, Unsplash, or Pexels.

2. Social Status

Producing reports for stakeholders is one of the most difficult and time-consuming responsibilities for social media managers. However, using Social Status, you can easily automate these reports for all the major social networking platforms. Social Status offers a social media analytics tool, a live dashboard, and the capacity to edit and export results to PDF, PowerPoint, and Google Slides. For your Facebook and Instagram marketing efforts, Social Status also provides benchmarking against rivals, influencer campaign reporting, and Ads Analytics.

Pros

• Automatic Report Generation

• Team Reporting

• Multi-Channel Reporting

Cons

• Less Versatility

• More features would be beneficial.

3. Topsy

Because of its “firehose” access, Topsy offers the best services for looking at all the tweets ever sent. Their “influencer” feature is a fantastic tool for anyone trying to familiarise themselves with the leading voices in their field and looking to recruit influencers to spread all about the topic. Unfortunately, sifting through all that data might be challenging, and the free edition doesn’t offer many graphical analyses. If you want to do the analysis, you’ll need to shell out cash or be content using a line graph showing the volume of tweets mentioning a term over the previous 30 days.

Pros:

• Access to the whole Twitter “firehose,” including every tweet sent out since the service’s launch

• Emphasise influencers or Twitter users with the largest followings.

• Use tracking operators to focus your search and locate that important tweet.

Cons:

• The free version doesn’t provide a proper analysis, and the graphical “trends” display the tweet numbers as a term received over the previous 30 days.

• You cannot view the tweets from a specific day on the graph mesh.

Also read: Most Important Social Media KPIs for Marketing Team

4. Tame. It

Those who want a fast overview of what’s been happening on Twitter recently or over a good period must try Tame. it. There is no hard cap on the number of tweets you’ll find and the updated results as new tweets are received. Thus, you might prefer leaving it open in your background when it continuously researches a representation. Nevertheless, you’re probably out of luck if you’re trying to find an exhaustive tweet, a piece of statement that has not been updated for about seven days, or something that isn’t very popular.

Pros:

• A glance at the users, hashtags, and links that have been shared the most frequently from the Twitter users you follow, the Twitter lists you follow, or the search terms you use

• Reload is unnecessary since the data is constantly updated in the backdrop.

• Shareable results

Cons:

• There is no picture to set the scene quickly.

• Consequences may go back seven days, which makes them less illuminating for less well-liked themes.

5. WeFollow

WeFollow is a service that identifies the most well-known speakers on a particular subject. It utilizes an analysis that considers both the followers an account has and how influential those followers are about a certain issue. The end consequence is a process that can distinguish between established voices and up-and-coming ones. Sadly, this site needs accounts to register or tweet keywords related to their preferences to be a part of the rankings, which means many voices are ignored.

Pros:

• Instantly identify the most significant figures in a field. This helps develop a group of individuals to follow or a “beat.”

• It might draw attention to well-known figures or suggest fresh voices that you should wish to listen to

• When wishing to establish oneself as an authority on a certain subject, you can register for yourself.

Cons:

• Accounts are not included in the system if they don’t register

• No particular rating is given.

6. Social Mention

The finest open-source resource for journalists who want to experiment with using feelings and many other cutting-edge metrics in reporting may be Social Mention. Users can browse for a term on this site. They’ll receive the mentioned links on numerous blogs as well as some odd statistics referred to as “power,” “passion,” “reach,” and “emotion” that are meant to assist you in comprehending the greater conversation that is taking place at that precise moment. The disadvantage is the browses often yield as compared to 500 mentions for all the phrases, which limits the amount of information that can be obtained.

Pros:

• A lot of attention paid to sentiment and new analysis

• Numerous networks, including Photobucket and Facebook.

• Result in visualisation and filtering

Cons:

• Sometimes, the results are not related to the search.

• Less of outcomes

7. Sotrender

You may believe that native solutions provide sufficient social media analytics, but if you are unique, you need a more sophisticated tool to do the work.

Through Sotrender, you always have access to all the key indicators for your paid and organic activity. You can spy on your rivals and monitor the most crucial KPIs for your profile. Doing so may enhance your marketing plan and maintain your leadership position.

When using Sotrender’s additional module, Sotrender Ads, you can examine your campaign costs and evaluate them against those of rivals.

Pros:

• It’s simple to use, quite beneficial, and they offer excellent customer service.

• Automatic Report Generation

• Performance of the Content Pillar

Cons:

• Less Versatility

• More features would be beneficial.

Conclusion

As social media networks become more popular, more people are expected to join them. Platforms on social media are now becoming powerful business marketing tools for companies of all kinds and sectors.

Use social media for SaaS to advertise your company, reach your target audience, allay potential customers’ concerns, better understand your customers, and get your business off the ground.

Saasbery offers thorough consulting services on the SaaS platform your business needs. Please set up a private appointment with one of our experts, who has over 18 years of experience in the field and uses successful market strategies.

FAQs

What are social media marketing tools, and how do they benefit businesses?

Social media marketing tools are software solutions designed to help businesses manage, analyze, and optimize their social media presence. These tools offer various benefits, including streamlining content creation and scheduling, enhancing audience engagement, providing valuable insights through analytics, and optimizing advertising campaigns across different social media platforms.

How do social media marketing tools help improve audience engagement?

Social media marketing tools provide features like automated responses, scheduling posts at optimal times, monitoring comments and mentions, and analyzing engagement metrics. By facilitating real-time interaction and personalized content delivery, these tools help businesses foster deeper connections with their audience, leading to increased engagement and brand loyalty.

Can social media marketing tools help businesses track the performance of their social media campaigns?

Yes, social media marketing tools offer robust analytics and reporting capabilities to track the performance of social media campaigns. These tools provide insights into metrics such as reach, engagement, clicks, conversions, and ROI (Return on Investment), allowing businesses to measure their strategies’ effectiveness and make data-driven optimization decisions.

Are social media marketing tools suitable for businesses of all sizes?

Yes, social media marketing tools cater to businesses of all sizes, from small startups to large enterprises. While some tools may offer advanced features tailored to enterprise-level needs, affordable and user-friendly options are also available for small and medium-sized businesses (SMBs) looking to enhance their social media presence and marketing efforts.

How do social media marketing tools assist in managing multiple social media platforms?

Social media marketing tools typically support integration with various social media platforms like Facebook, Instagram, Twitter, and LinkedIn. They provide centralized dashboards for managing multiple accounts, scheduling posts across platforms, monitoring activity, responding to audience interactions, and simplifying and managing diverse social media channels.

Can social media marketing tools help businesses optimize their advertising efforts on social media?

Many social media marketing tools offer features specifically designed for managing and optimizing advertising campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn Ads. These features include audience targeting options, ad performance tracking, A/B testing, budget management, and insights to maximize the ROI of paid advertising initiatives.