Best Sources For SaaS Startup Funds in 2023 – To Launch New or Grow Your Business

Obtaining funding is an important but frequently difficult stage in the growth and development of a SaaS firm. So what steps should you take? What form of investment is best for you? When should you start looking for investments, if ever?

Raising money entails giving up your freedom and responding to others; at the absolute least, it involves embarking on a journey that is different from what you had anticipated in terms of growth, returns, and expectations. However, knowledgeable investors will lead you and keep you from committing errors. Thus, should you raise children or not? There is no clear-cut "yes" or "no" response to the conundrum, but a typical place to start is by assessing what you already have.

saas stats

Source- Finance Online

The success rates for Saas start-ups are lower than the 10% average for new firms. Insightful research by McKinsey & Company indicates that 92% of Saas start-ups are expanding at 20% p.a. fail within a few years.

7 Funding Sources For Your SaaS Startup

Venture Capitalists

The most common form of funding is venture capital funds. VCs favour funding newly established startups and many different sized businesses with room for long-term expansion. These VCs could be private investors, hedge funds. Support from venture capitalists (VCs) might also come in the technical form or managerial know-how or assistance.

As per the firm stage to be invested in, there are three different types of venture capital funds.

  • Financing for startups

  • Finance for expansion

  • Purchase financing


Bootstrapping is a strategy for business expansion without the aid of outside financial sources. To put it another way, bootstrapping is investing the stakeholder's savings or personal funds. This suggests that in order for a firm to continue growing, the revenue it receives from customers must be put back into its operations.

The following reasons make this an affordable option for founders:

  • No positions in the stock will need to be given up.

  • You don’t have to pay exorbitant interest fees on the money you’ve borrowed

  • originating from a position of strength (with less debt on hand) tends to make business increasingly enticing to lenders and investors when the time comes to take out a loan from outside sources.

Angel Investment

Similar to venture capital investing, angel investing is an equity financing type where an investor contributes money in exchange for a portion of the firm’s shares. However, it is a clear distinction between the two. A person who makes a small investment in a young company or corporation during their early tenure is called an angel investor (as opposed to venture capitalists, which are established businesses). The advantages of raising capital are obvious:

  • Since angel investors determine the majority of the decisions, getting funding happens rather quickly.

  • Most angel investors have prior business background & support the company by offering guidance and useful recommendations.

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Crowdfunding, a comparatively new method of raising money, is competitive. They provide a quick overview of their concept, business idea and other factors. Visitors to the website who are planning to invest in them select the company they wish to invest in. This method results in SaaS owners receiving a small sum from a big number of sources. Among the factors that entrepreneurs use crowdfunding are:

  • With several visits each month from new audiences and strong donations, it serves as an organic marketing campaign.

  • It helps with concept approval and enables crowdsourced brainstorming.


Partner Financing 

You must grant exclusive support to the team, product/service, sales, distribution rights, or a mix of these in return for the money collected. If your partner also belongs from the same industry as you or one that complements it and has a stake in your company, this is certainly one of the finest possibilities.

  • Businesses can save more resources by utilising the other party's workforce, products.

  • In a partner financing arrangement, you and the partner(s) share ownership of the business as well as the company's losses and gains.

Convertible Notes

Many new investors prefer to hold off on valuing their company until the subsequent round of funding or a certain milestone, a convertible note is an alternative. With the intention of converting principal and equity interest, it is structured as a debt investment. They also include additional clauses, such as discounts and restrictions, to make up for the higher risk investors took on by investing previously.

  • Carried out reasonably quickly.

  • Due to the lower legal charge in comparison with other possibilities, it is also less expensive.

  • By giving investors the price discount decided later, it delays valuation.

  • You don’t have to make monthly cash payments because the interest is compounded and they get paid in terms of cash or are converted into equity as per the date of maturity.

Revenue Based Financing

With this kind of loan, repayment is based on the borrower's regular monthly income rather than a predetermined sum. Businesses are also having inventory or account receivables that serve as loan collateral are frequently eligible for lines of credit. This recurrent income is viewed by investors serving as a security for the loan amount. SaaS companies can easily get the MRR if they have a lower CAC and consistent recurring income. Getting this form of finance has a number of advantages, including:

  • There is no need for security.

  • No mandatory monthly principal payments

  • No valuation is necessary.

  • Being diligent is simple and quick.

Accelerator Funding 

In order to assist early-stage firms scale, business accelerator programmes are brief training and mentorship initiatives. The duration of accelerators is fixed. Startups focus only on the company during the programme, and each programme is different. These initiatives offer seed funding, assets, contacts with businesses, mentoring conductions, and a demo day event as their conclusion.

The advantages of joining an acceleration programme include:

  • Get a dedicated time slot for working with the professionals and getting the chance to financial options helping businesses grow swiftly.

  • Mentoring and direction provided in private conversations with advisors.

  • Opportunity for networking with other businesspeople


Startups are businesses that aim to expand quickly. Considering the benefits of each of the funding sources mentioned above might help you choose despite the fact that there are numerous options available.

Most founders will cold email investors until they connect once they have studied SaaS investors and chosen those they wish to approach. Use this outreach technique sparingly, and make sure your communications are both personalised and succinct. The success rate of cold emailing isn't very high, so keep that in mind.

‍The best way to meet a possible investor is by networking: If you can acquire an introduction to them from a person they respect, they are far more likely to take you seriously. Socializing with investors enables you to establish a rapport with them and offers you a competitive edge when it comes time to pitch.

When it comes to the SaaS platform that your business needs, Saasbery offers thorough consulting. Our experts, who have more than 18 years of industry expertise and use strategies that have been successfully used in the market, are available for private consultations.


Can a new business make it without funding?

Yes, an entrepreneur can launch a business on a moderate scale with little capital. But if the business wants to grow, significant money from investors is required.

Can I launch a business without any funding?

An individual with little or no capital can start many enterprises. Different home-based enterprises save money on overhead and inventory. As technology advances, people may market their businesses online to draw clients and expand their consumer base.

Why SaaS businesses fail?

The startup failure rate rises over time, and the majority of failing enterprises are under 10 years old, according to the United States Bureau of Labor Statistics. 90 percent of startups fail over time.

What is the typical SaaS client lifetime?

Customer lifeps for enterprise SaaS firms are frequently 120 months, but anything above 250 months is regarded as good. The average duration of B2C SaaS companies is 12 months, and those above 24 months are ideal.

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